Archive for the ‘Online Media’ Category

Flip: Finding A Heavy Breeze

Tuesday, September 18th, 2007

lubeckgermanywindmillfarm.jpg 

This entry in Mode Shift’s Flip category, which spotlights great online applications of multi-media technology, introduces a brand new mapping tool to help local government officials, utilities, and entrepreneurs identify suitable places to build commercial-scale wind turbines in Michigan. Developed by the Land Policy Institute at Michigan State University, and dubbed the Michigan Prospecting Tool by its developers, Charles McKeown and Benjamin Calnin, the online tool provides users an easy and elegant way to find the windiest places in Michigan. It also gives expert guidance on local factors that would advance wind energy farms – like nearby railroads and highways, and the amount of contiguous open space available in the region — or impediments, like wetlands or sensitive ecosystems that might lie in the way. 

Users can view the potential wind sites from the height of an orbiting satellite, taking in the entire expanse of this 37 million acre state, or dive down to see the land use and environmental details of a single township. The prospecting tool , unveiled at a conference that the Land Policy Institute held last week to promote Michigan’s ability to manufacture the components of wind energy systems, provides developers an easy way to scan potential sites for new turbines. It also gives local government officials in Michigan, particularly those along the windy shores of Lake Huron and northern Lake Michigan, new knowledge that is tremendously useful in promoting a clean energy source that has the potential to help revive foundering rural economies.

Flip: Interactively Documenting Factory Farms

Tuesday, July 31st, 2007

Flip: CFR.org Sets Multi-Media Trends for Non-Profits

Tuesday, June 19th, 2007

On Her 100th Birthday: Big Green’s Silent Spring For Rachel Carson

Sunday, May 27th, 2007

Flip: Circle of Blue

Wednesday, May 16th, 2007

New Measure of Community Vitality: Neighborhoods That Blog

Monday, April 30th, 2007

Brand Associations That Are Helping Cities, Hammering Suburbs

Sunday, April 29th, 2007

The Right To Speak and the Duty to Be Right

Wednesday, April 18th, 2007

New Media, Old Media, Race and the Internet

Wednesday, April 11th, 2007

Flip: Global Voices

Saturday, April 7th, 2007