1Sky, Step it Up, and the Citizen-Media Campaign to Prompt Action on Climate
[youtube]q71cMRGXx9o[/youtube] When it came to reaching large numbers of people in the 20th century, it was all about mass. Mass marketing. Mass audiences. Mass communication. Journalist David Halberstam published an important book in 1979, The Powers That Be, that documented the influence of a handful of large publishers — Time, the Washington Post, the Los Angeles Times — and a broadcast company — CBS — in setting the cultural, political, and social agenda in the United States. One of the …