Flip is Mode Shift’sÂ new feature exploring the breakthrough examples of howÂ interactive andÂ social media connect withÂ commerce, land use, resource conservation, andÂ place. Take a look at General Electric’s Geoterra Ecoimagination site, which deploys interactive motion graphics andÂ audio to exploreÂ virtual geography. True, this is an exceptional device for marketing the company’s products. But it’s alsoÂ a very strong move to prove G.E.’sÂ sustainable bona fides, a trend noted in last spring’s Vanity Fair green issue.
Developing high-end graphics, and inviting participation and feedback, isÂ a keen way to explore the spaceÂ where green business and smart growth values merge. Improving the economy and quality of life.Â InteractiveÂ media and smart growth. Cool stuff.