OWENSBORO, KY — By now, the 47th observance of Earth Day, the point of summoning people to protect Mother Nature is clear. What started in 1970 as a call to action from the youthful wing of American society has matured into mainstream global operating principles for assuring that human life thrives in the 21st century.
Essentially, that is what the founders of Earth Day anticipated. Earth Day was never just about preventing pollution or conserving imperiled landscapes, though both objectives served as galvanizing ideas for the early annual observances. The organizers correctly predicted that the resource-conserving, waste-reducing, energy-efficient lessons of Earth Day would eventually serve as a development template for nations to succeed.
Natural systems, after all, are powerful. Far more potent, in fact, than mankind’s flimsy transport, food production, electrical distribution, and communications networks. Anybody who tries to switch planes during a mild snowstorm at Chicago O’Hare International Airport knows all about that.
What Happens With Ignorance
What Earth Day’s founders could not have foreseen was how quickly nations would deteriorate by failing to heed environmental values. Mother Earth no longer tolerates wasteful and dirty development paths. Neither do national economies.
Studies of economic performance consistently find that the nations that insist on challenging the Earth’s rapidly evolving environmental conditions are experiencing heightened economic damage — joblessness, social instability, deteriorating health, more poverty, and eroding GDP. South Africa, India, Brazil, Mexico, China, and Russia are visible examples.
One more point. Just as the first Earth Day was inspired by a river that caught fire in Cleveland, Ohio, and a Great Lake that was declared near dead, securing the world’s freshwater reserves is a central goal of Earth Day 2016.
The world recognizes that preventing water pollution is a measure of sound public health management. The world also sees that access to adequate supplies of clean water is an essential economic resource. One reason that American cities have again become some of the world’s most beautiful and livable is the investments made in building new shoreline parks, pedestrian promenades, and neighborhoods along cleaned-up waterways.
Corporate social responsibility executives all over the world spend much of their time today developing new industrial practices that conserve water and use less energy. In California, recycled municipal wastewater, once disparaged as “toilet water,” is now seen as a resource to replenish drinking water aquifers and irrigate cropland. The United Nations last year published its Sustainable Development Goals, a global economic development strategy founded on ecological principles. Access to clean water, and saner water use and consumption, form the basis for 10 of the 17 goals. Continue reading “Earth Day At 47: Lessons For Sound Development”