Brand Associations That Are Helping Cities, Hammering Suburbs
Nielsen Buzzmetrics, which has offices in New York and Cincinnati, is one of the top shops for using Internet search engine technology and sophisticated analysis programs to understand consumer attitudes and predict powerful trends. The company combs millions of conversations occurring on blogs, message boards, and in chat rooms, sifts out salient details, and analyzes the results to forecast consumer behavior and values. Earlier this month Pete Blackshaw, one of the company’s senior leaders, published a Buzzmetrics brand association map (see graphic) that …