BENZONIA, MI — On April 16, 1995, in one of my last articles as a staff correspondent with the New York Times, I wrote this assessment of American environmentalism’s evolving challenges. “The movement that changed the nation’s environmental ethic a generation ago is reshaping itself, and the most important aspect of that effort is a new openness to what works and what doesn’t in environmental protection.”
Six days later, on the 25th anniversary of Earth Day, I met at Beulah’s Brookside Inn with Traverse City environmental attorney Jim Olson and a few more regional green heroes and formally incorporated the non-profit Michigan Land Use Institute.
The Brookside closed its doors a few years ago. And earlier this year, as MLUI approached the 19th anniversary of its founding on today’s 44th Earth Day, I received notice and a survey from the organization. It asked for my thoughts on a branding project that may very well conclude with a change in the Institute’s name. Holy focus group, Batman! What works and what doesn’t in environmental protection may include an alteration in identities.
Now, right here, allow me to acknowledge that an MLUI name change is personal. But it’s not sour grapes. I was 38 years old in 1995, and a year into a life-changing scrap with the state’s natural gas industry over drilling practices in northern Michigan’s Antrim shale. Benzie in the 1990s also was Michigan’s second fastest growing county. Among the legion of proposals popping up around here was one to turn US 31 north of Luddington into a four-lane highway. I was convinced that a professionally staffed group that focused on the ecological and economic consequences of development could do important work and prosper financially.
I put $13,000 of my own money into the organization that first year. Ted Curran, an important ally and supporter, added management guidance and welcome funding. Florence Barone and Arlin Wasserman put their keen intelligence to work. We got lucky in the summer of 1995 when 27-year-old Hans Voss, the MLUI executive director since 2000, showed up at our door looking for work. We had an active board that included Gary Appel, an educator, and whose wife, Mimi Appel, helped with development. These and a host of other people — Dick Hitchingham, Gerard Grabowski, Jack Gyr, Marty Jablonski — helped get the joint rolling in a way that steadily built our record of pragmatic advocacy, and keen communications skills.
In 1998 Stewart Udall, the Secretary of the Interior during the Kennedy and Johnson administrations, and a close friend, called the Michigan Land Use Institute the most successful new environmental organization in the United States. We were smart and fearless. I was with Hans when conservative Governor John Engler announced in 1998 that there would be no natural gas drilling in Antrim County’s Jordan River Valley, which we described as the Yosemite of northern Michigan. I was with him again several years later when the state Legislature and Congress, in separate votes, outlawed drilling for oil and gas beneath the Great Lakes. Hans led both campaigns. Continue reading “The Michigan Land Use Institute Considers Changing Its Name — For What?”