Flip: GE’s Interactive Project to Explore Quality of Place
Flip is Mode Shift’s new feature exploring the breakthrough examples of how interactive and social media connect with commerce, land use, resource conservation, and place. Take a look at General Electric’s Geoterra Ecoimagination site, which deploys interactive motion graphics and audio to explore virtual geography. True, this is an exceptional device for marketing the company’s products. But it’s also a very strong move to prove G.E.’s sustainable bona fides, a trend noted in last spring’s Vanity Fair green issue. Developing high-end graphics, and …