China’s First (And Still Only) Sustainable Business Magazine


SHANGHAI — The second edition summer issue of Eco-nomy, the new compendium of news and ideas about sustainable business, includes a piece from Circle of Blue’s Choke Point: China project earlier this year on the confrontation between water and energy in China. The page-long article is in Chinese, which is appropriate given that Eco-nomy is a fresh voice in Asia for describing the profitable alliances that develop when companies apply ecological principles to their business models.

The current issue includes pieces on London’s plan to turn the 2012 Olympics into the greenest games ever, Michigan-based Haworth furniture company’s two environmentally-sensitive and worker-safety oriented factories in Shanghai, and a smart piece on green marketing in China by Olgilvy and Mather’s Hannah Lane that asks whether Chinese consumers are willing to value sustainability in their purchasing habits. She is convinced they are.

I also like the solid piece on China’s challenge to ensure safe food. The latter was reported and written by Haiyan Sun, the magazine’s chief editor and co-founder, who gave birth on Saturday to a baby boy, her second child.

This week I arrived in Shanghai, my fourth trip in the last year to China, and my second to this modern supercity of 23 million people. On Tuesday I sat down with the magazine’s other co-founder and editorial director, 29-year-old Yang Sun, a business journalist from Jilin City in China’s northeast (and pictured above). The magazine’s goal, in a polluted nation where environmental principles do not yet figure prominently in mainstream values, is to show Chinese business leaders and government officials just how much more money can be made by embracing cleaner and greener practices.

That’s an essential thought in a country that is pushing its natural resources to the limits of productivity, running low on water, adding to an already astonishingly large number of people, and climbing a steep upward curve on energy production. Frankly, China’s economic and environmental security rests on its capacity to be much more inventive and efficient than the West has been in tapping its natural wealth for economic development.

“We believe that in the future sustainable practices will be most important in doing business,” Yang told me. “We are reporting best practices from around the world. We want to show there is a wave of sustainable businesses. It’s a systematic way of thinking. We have emerging companies and technologies in China. But we find that the best practices are outside China.”

Yang said the magazine developed from “The Age of Green Gold,” a book on sustainable business that she and Haiyan published last year. A Chinese executive who read the book approached the two young writers with the idea of producing a magazine, and has provided the financing for the first year of operation. The two editors developed a string of correspondents to file dispatches from around the globe. Each of the two editions have articles in Chinese and English and have been distributed at no charge to readers. Expenses run about $16,000 a month, and the magazine has established a non-profit business model.

Unfortunately Eco-nomy has not developed a Web site, which is in the design stage, Yang said. To secure a copy write the editors at

— Keith Schneider

Shanghai is Blade Runner City


SHANGHAI, China – Cascades of light, like shimmering waterfalls, tumble down the sides of spiral skyscrapers here in what a friend described as China’s blade runner city. Highways are elevated, lit underneath at night in blacklight blue. A maglev train, the first in the world, speeds at 250 miles per hour to the glass and steel expanse of the international airport, which gathers the train in the folds of its white wings.

It’s easy as a westerner raised at the height of the 20th century American empire to get carried away with the spectacle that is China in the 21st. Shanghai’s riverfront Bund is an apt place to start.

San Francisco’s Embarcadero or Boston’s Faneuil Hall, or Chicago’s Navy Pier are engaging public spaces, night or day. None, though, is nearly as beautiful, exciting, and well designed as the Bund, the grandest example of public space architecture – matching the urban experience with a natural resource — that I’ve ever seen.

Nineteenth century European-built government buildings, lit beautifully to enhance the ornate stone curls and cornices, face towers that reach to the clouds. Between them is the heavy boat traffic of the Huangpu river. A number of the office towers serve as screens for full-color videos and motion graphic displays, so colorful and bright they light the barges and river boats. Tens of thousands of residents and tourists stroll the granite-tiled plaza along a mile of the river’s western shore. At the southern end an  80-year-old steel truss bridge, lit in red, beckons brides and stunning Chinese models and their eager

Chinese, like Americans, gather at the water’s edge. Here, though, the scent in the sea air and the energy in the crowds is different. More hopeful. More confident. More secure. China is a nation that knows where it wants to go. The U.S. is a nation anxious to hold on to where it’s already been. Every American I’ve met in China, most of them young, ambitious, and seeking a place in an economy here that grows 10 percent a year, asks the same questions. Why is the U.S. so stuck? Why haven’t Americans responded to the way China is opening so much new opportunity in so many of its industrial sectors? What is wrong with America?

There is no one answer, of course. But it’s also perfectly clear that the cultural and economic power displayed at the Bund, (see pix below by J. Carl Ganter) the technological and financial might described by the maglev and the Shanghai airport, portray a nation that is content with America’s diminished stature. China is setting its own fearless course, just like the United States once did.

— Keith Schneider

bund, shanghai