Mode Shift News and the Net

One of the rules of journalism that I learned a long time ago is that it’s okay to be ahead, but not okay to be too far out front. Another rule  is conflict sells better than cooperation. 

Mode Shift, which describes the political, cultural, and economic context of a civic movement that is changing patterns of metropolitan development, is ahead of most other forums in covering these stories. But it’s not too far ahead, which is probably good.

The hard part is that the American Mode Shift is principally a story of collaboration to invent novel ideas that are actually yielding promising results. In other words it’s a good news story, and that violates a basic tenet of journalism in the good ‘ole USA. 

Nevertheless it’s comforting to know I’m not alone. Along with the Web site of the Michigan Land Use Institute, and Smart Growth America, there are a handful of other forums that I pay attention to that are chronicling similar ideas and their results, especially those based in the West.

One of the best is New West, based in Montana, which approaches the Mode Shift from a multi-state perspective and does a very good job corralling trends and breaking news.

Another is Tidepool, based in the Pacific Northwest and now managed by the smart people who work for writer Alan Durning at the Sightline Institute in Seattle. Tidepool’s frame is much greener than New West’s, but that fits the ecotopian empire that lies between Vancouver and northern California. 

A third forum that is starting to pay more attention to the wave of green, energy efficient development strategies is Grist Magazine, also published n Seattle. Chip Giller, Grist’s founder, is a Brown graduate and a writer and editor from suburban Boston who was exposed very early to high concept environmental ideas. His baby sitter was Bill McKibben, author of the 1989 classic “The End of Nature,” and arguably the best environmental writer of his generation. 

I played a cameo role in helping Chip launch Grist, actively contributing pieces for tiny fees that helped to generate credibility. I also participated in the three-day strategic planning session several years ago  (McKibben and John Pascantando, the director of Greenpeace USA, also attended) that helped Chip turn Grist from a tiny start-up to the power house Web publication it has become.

chip-giller.jpgBut Chip, (see pix) whose picture graced the cover of Vanty Fair’s Earth Day edition last year, hasn’t been that interested in the greening of metropolitan development strategies until lately. Last year I tried to interest him a series of pieces that described how several cities were taking steps to become greener and more prosperous, and that the strategy was being embraced by dozens more regions. Chip’s response : “Oh, you can be our good news reporter.” Ouch! It was the green equivalent of “if it don’t bleed it don’t lead.” Nevertheless I see more of the Mode Shift in Grist’s report than I’ve seen previously.

The tie is Grist’s concern with global climate change. But whatever the frame, the reporting leads to the same conclusion. Cities are becoming the new incubators of environmental and economic policies that make them greener, more prosperous, and better places to live and do business. It’s good to be ahead. Just don’t get too far out front. 

Flip: Scarlet A With Invitations in Age of Social Media

Ryan Burke is a student at the University of North Carolina who until Valentine’s Day this year rolled through his undergraduate career in a veil of unmistakable obscurity. But this is the age of social media, when ubiquitous video cameras, email, and the Internet can vault creative instinct to unimaginable heights of notoriety. YouTube, Facebook, MySpace, and legions of video file-sharing sites have enabled young people to reveal, expose, share, and broadcast every aspect of their lives. Social media is responsible for great poetry, deep textual conversations, as well as Girls Gone Wild.

acthepburnbringingup.jpgBurke knows this and put the anything goes culture to work last month to prove a personal point about trust, fidelity, a boy’s wounded heart, and the power of public exhibition. He confronted his girfriend, who he’d learned had been cheating on him.

It wasn’t so long ago that such knowledge was confined to a close group of personal friends. But like a 17th century Puritan, Burke made his ridicule and anger known on the technological grapevine, posting a message on Facebook about his plan to conduct a public dumping. The scene of graceless personal petulance and community condemnation that unfolded in The Pit before some 3,000 other students was simultaneously ugly and impressive.

It revealed the power of social media to inform, recruit, motivate, inspire, entertain, and disgust.  It is that kind of ubiquitous influence that makes social media such a new and critical part of the nation’s evolving political, economic, and cultural geography. 

Climbing Gas Prices, Slipping Dow: A Connection

This week the price of regular gasoline in my village at the top of Lake Michigan reached $2.60 a gallon, about 62 cents a gallon more than in January. Late last month, the Dow Jones experienced the steepest drop in years. Are the two connected? You bet.

You might also ask how these two trends are linked to the American Mode Shift, the transformation of metropolitan regions into cleaner, greener, more energy-efficient, more prosperous places? 

Here’s how. Oil is and will remain the economic lifeblood of the planet. There is nothing remotely on the horizon that can replace it, despite what the President of the United States and the governor of our fair state say about alternatives. A few nations in the Middle East, led we’re told by Saudi Arabia, have most of the oil. 

Well smart oil supply watchers, like the Oil Drum, have been reporting the strong likelihood that Saudi Arabia is flat out lying about how much oil it really has, and how much crude it is actually pumping. This sort of fact is important because the margins between oil supply, production, and demand are so tight that any chatter in the system produces wild price fluctuations that quickly become apparent at the pumps at Stapleton’s, the convenience store at the corner of US-31 and M-115, where I’ve purchased gas for over a decade now. Matthew R. Simmons, chairman of Simmons & Company International, a and a respected analyst, provided attendees at a London conference last month great background on the trends in production.   gas-prices1.jpg

Oil Drum reported that Saudi production fell 8 percent in 2006, a huge decrease for a nation that has boasted about its immense oil supply, and the technical ability to bring it to the surface. Though the news attracted no notice in America’s mainstream media, the money men and women on Wall Street, and the shrewd investors who move markets, pay attention to oil production because it is so important to stability. What explains Saudi Arabia’s sinking production in a year when oil markets were so strong and demand for petroleum was rising? The Saudis said they were trying to stabilize prices, but that would have meant increasing production to lower prices. Energy experts say they have a more likely explanation. Saudi Arabia has less recoverable oil than it claims.

As word of the production decline seeped out of the Middle East last month, stock prices plummeted in the Far East, then in Europe, and swept into U.S. markets. Stock analysts were invited onto NPR to issue calming rhetoric about a “market correction” and how investors shouldn’t panic. Maybe so, maybe not. But the underlying pressure in the economic system will continue to cause unexpected market eruptions for years, and they are likely to get worse. A couple of years ago the term “peak oil” crept into the American conversation to explain why gasoline prices had climbed to $3.20 a gallon after Hurricane Katrina, and why they’re likely to go higher this summer, and higher than that the next. Peak oil describes the economic knife edge where demand is outstripping production because there are just no more easily recoverable reserves left to produce. Exxon, for instance, is spending $20 billion to increase its production by 1 million barrels a day. In years past, that kind of investment would have yielded much higher returns.

And that leads me to the American Mode Shift. How do you protect yourself from the increasing entropy of a world that is running on increasingly scarce and expensive fuel? You live in a place that offers energy-efficient options in transportation, housing, accessibility, and development patterns. In other words, you try to reduce your vulnerabilities, and that means living where there are alternatives to the expensive, fuel-consuming, drive-through economy. 

Fortunately, there are many more of those places in the United States than there used to be 20 years ago. The momentous civic movement that is producing better places in the United States is occurring in response to the shifts in market signals, including the economic and environment cost of crude oil. A great train construction race has begun in the West. (See earlier posts to Mode Shift) In the East, regional rapid transit systems are under modernization or expansion in Washington, New York, Philadelphia, Boston, and Atlanta.

New York, Salt Lake City, Portland, Seattle, and other cities are requiring public buildings, and many private ones to be constructed with the highest design standards of energy efficiency and environmental sustainability. New zoning and master planning is taking place in Dallas and Austin and Albuquerque to draw homes, schools, businesses, retail, and recreation closer together, saving fuel, time, and money. Green spaces and green roofs are under construction in Chicago and New York to reduce heat island effects and save energy for air conditioning and heating. The idea of these ideas and many others — building biking and walking paths, constructing schools close to neighborhoods, providing venture capital to energy efficiency entrepreneurs — is to provide residents with a competitive edge and a better place to live. The American Mode Shift in our cities is specifically intended to provide residents oil-reducing options that keep the quality of life high while energy reserves run low.

George Lakoff and the Mode Shift

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A couple of months before it became clear in 2004 that John Kerry didn’t have a clue about how to frame his election bid — “Lt. Kerry reporting for duty,” is the memorably stupid way he started his nomination address — a University of California at Berkeley linguistics professor named George Lakoff (see pix) burst onto the national political scene to remind progressives that the message was everything in public policy and politics. His 2004 book, “Don’t Think of an Elephant!” was a tutorial in message development that was widely shared among very smart and committed liberals who couldn’t understand why a plain talking president who so transparently skirted the truth was going to win the election.

I know how hard this idea of framing and values can be for advocates. Within my own organization, which is pretty good at framing and message, it’s still hard at times to make the case. Despite years of stressing the need to think carefully about words and values and framing, about message and messenger, there is a tendency among some of my colleagues to be concerned first about details other than the message, like organizing or holding a meeting or something. 

Lakoff’s message was direct. Campaigns are won and lost on message. Advocates who set the message agenda and are disciplined about sticking with it — Republicans were great at this until history exposed their hypocrisy — almost always win. If the message agenda is broken, campaigns generally lose. What happened to Kerry is that the Swift Boat Veterans For Truth made a direct hit on his message — a decorated war veteran running for president — and obliterated it. It took Kerry a month to formulate a response and by the time he did, the election was already decided.

Now Lakoff is out with a new book, “Thinking Points,” that replays many of the message tutorials but also ventures into a new domain: advocating for a four-point strategic policy program that would make America more just and prosperous, and progessives more revered.

Frankly, I’m less concerned about what the four strategic objectives will do for progressives, and by this Lakoff means the Democrats. An old friend once told me that we have two parties in America. The stupid party and the evil party. Take your pick. The Republicans could easily embrace Lakoff’s strategic recommendations because at the grass roots, conservatives are just as keen about these idea.

But as a marker of how much momentum smart growth and the American Mode Shift have gained in the popular imagination and public policy, “Thinking Points”  is a small revelation. Of the four strategic initiatives that Lakoff recommends, two are right out of the Mode Shift play book.

The first is establishing a new agricultural production system that provides Americans healthy food. At the Michigan Land Use Institute we call this Entrepreneurial Agriculture because reshaping the food production system to produce healthy fresh food means farmers are more profitable. Communities can conserve valuable ground that adds to rural character. Less energy and no toxic chemicals are needed. People are healthier, making them happier and simultaneously reducing health care costs. “In exchange for growing healthy food for our communities and protecting the sanctity of our earth and commons for future generations we will invest in sustainable farming,” writes Lakoff.

Lakoff’s second strategic objective is a national program to build public transit systems, what he calls “transit for all.”  The energy, cost, and accessibility improvements that transit provides, along with the economic development opportunities are well understood. Investing the $70 billion that it costs the United States to import oil each year in rapid transit design and construction would yield countless social and economic benefits. It is possible only if a coaliton of untraditional allies, among them environmentalists, labor, economists, energy, and national security interests cross ideological boundaries and work together. “The most effective long-term strategies start with the most commonplace activities: eating, traveling to work, and working in a business. Home is where we live. Start there.”  

Given Lakoff’s standing among Democrats, don’t be surprised to hear some of their presidential candidates talking about these ideas this year and next. By the way, they might also be interested in Lakoff’s other strategic objectives, which are related to the first two. They are clean elections and ethical business.

Live Maps And New Perspectives

My writer’s life occurs principally in two media arenas. One is the reporting I do for the New York Times and other mainstream press that involves structuring the gathered facts into a narrative that is purposefully designed not to have a point of view. My focus is delivering expertise in a 1,000 to 3,000 word package distinguished by studied detachment. 

The other arena is the public interest journalism I prepare for the Michigan Land Use Institute. The idea is to dig just as hard for facts and knowledge but to deploy a different part of my intelligence, spirit, and experience to the outcome. In public interest writing, unlike reporting for the mainstream media, a primary goal is develop sufficient perspective to provide understanding, to inspire, to motivate, and to tell entirely new narratives about what is possible when smart people embrace a new idea.

I find that at the ripe age of 50 I’ve attained an ease in simultaneously stepping through both worlds. What’s interesting, though, is the difference in how I start projects.

My assignments for the mainstream media generally begin with a couple of phone calls and an hour or two with Internet search engines. But with the public interest work, which involves joining land and communities, I start with a flyover on Google Earth. As a tool for discerning patterns on the land, I haven’t found one better.

saugatuckdunes.jpgLate last month I began a project with a group of advocates in the Saugatuck region that involves making the case to conserve about 20 miles of Lake Michigan shoreline between Holland and Douglas, much of it undeveloped and among the most surpassingly beautiful stretches of sand and freshwater dunes in Michigan. The first important product of the project is a white paper I’m preparing that will, among other things, make the case that conserving the natural character of the coast line is an economic imperative that helps to ensure the region’s competitiveness in this century. The other major point I anticipate making is that the natural coastline and the rural lands just inland form a logical region, and that preserving its integrity will require local governments to see it that way and collaborate. 

The essence of both points is made clear on Google Earth, especially if you have the Virtual Earth 3d plug-in from Microsoft. Sweeping across the Saugatuck region on Google Earth reveals a panorama of blue water, dun colored dunes, and green forest that surround the inviting villages of Douglas and Saugatuck. No other Lake Michigan shoreline this close to Chicago provides such a clear distinction between the natural landscape and two human communities. That’s why so many people in Saugatuck, Douglas, and the surrounding townships are intent on ensuring that this very special place retains its character. 

As part of my research I wanted to see how to better apply the Google Earth capacity, and found the Live Maps/Virtual Earth team’s blog, which describes how technicians and intellectuals and planners and others are using the technology. Check this site out for gaining insight into a tool available to anybody and not possible for ordinary Joes like me until this century.

Here’s a great application of Live Maps to display Detroit’s history and historic sites.

The point is that the American Mode Shift is under way, in part because technology is providing us with new tools to develop fresh perspectives about where we live, and what we are doing to diminish or improve our places.