Organizing Principles
Seven years ago New Yorker magazine writer Malcolm Gladwell published The Tipping Point, which explored the mix of episodic and serendipitous stages that turn a good idea into a cultural event. Gladwell’s book is as useful for explaining the genetics of a modern sensation as Alvin Toffler’s The Third Wave was in the 1980s for understanding the economic and cultural consequences of rapid change. Both books are essential reading for grasping how global climate change has …